Brand Development Episodes
The PS2Y Branding and Marketing Academy: What It Is and Why You Need …
Welcome to The Pam Speaks 2 You Weekly Podcast, where we dive deep into the branding and marketing challenges faced by independent authors and creative professionals. In this episode, we're tackling a question we hear all the...
Building Your Author Brand: Creating a Memorable Identity
Independent authors can develop a cohesive personal brand that resonates with their readers. Elements in this episode include author platforms, visual identity, author voice consistency, and the fact that readers follow autho...
How to Embody Your Brand in Your Creative Business
As you may know, I've woked with independent authors and creative professionals for almost 20 years on their branding and marketing efforts. When most people think of their btand, they think of visuals: the logo, the font, th...
PS2Y Podcast Your Path to Marketing Mastery
In this episode, we'll explore the four core courses that make up the Pam Speaks 2 You (PS2Y) Branding and Marketing Academy, and I'll show you exactly how they work together to help you build a powerful brand and market your...
Crafting the Perfect Name for Your Creative Business
A name is more than just a label—it's the first impression, the brand identity, and often the deciding factor that determines whether potential clients take notice or move on. For creative businesses, which often rely on bran...