Episodes

February 24, 2026 Starting a creative business is an exciting journey, but it comes with unique challenges that differ from traditional ventures. Whether you're launching a design studio, freelance writing practice, or any other creative endeavor, here are three essential things you need to know to set yourself up for success.

As a creative solopreneur since 2008, I've navigated through a sea of task management and project management tools. While many of these platforms cater to large sales teams or enterprise-level businesses, only a select few truly cater to the unique needs of solo business owners. After much trial and error, I've found my go-to: ToDoist. While it leans more towards task management than comprehensive project management, its simplicity and efficiency make it ideal for solopreneurs like myself, as we...

A name is more than just a label—it's the first impression, the brand identity, and often the deciding factor that determines whether potential clients take notice or move on. For creative businesses, which often rely on branding and personal connection, a name can set the tone for what potential customers can expect. It conveys the essence of your brand and can differentiate you from competitors. A memorable name can create a lasting impression, inspire curiosity, and lead to a loyal customer ...