Episodes
The PS2Y Branding and Marketing Academy: What It Is and Why You Need …
Welcome to The Pam Speaks 2 You Weekly Podcast, where we dive deep into the branding and marketing challenges faced by independent authors and creative professionals. In this episode, we're tackling a question we hear all the...
Building Your Author Brand: Creating a Memorable Identity
Independent authors can develop a cohesive personal brand that resonates with their readers. Elements in this episode include author platforms, visual identity, author voice consistency, and the fact that readers follow autho...
How to Set Healthy Boundaries in your Creative Business
Welcome to Pam Speaks to You, the podcast dedicated to helping independent authors and creative professionals build thriving businesses. I'm your host, Pamela Hilliard Owens, and today, with Season 2, Episode 14, we're tackli...
Price Like You Mean It: The Psychology of Pricing Your Creative Work
Welcome back to Pam Speaks 2 You, the podcast for independent authors and creative professionals who are done playing small and ready to build something real. I am your host, Pamela Hilliard Owens, and I am so glad you've dec...
How and Why Creatives Should Do a Monthly Review
Running a creative business is one of the most complex, rewarding, challenging, and meaningful things a person can do. And you deserve to do it with full visibility—not half-blind, hoping for the best. Your Monthly Business R...
Task Management or Project Management: What is the Difference?
Owens, your host, and today, in Season 2, Episode 11, we're tackling a question that comes up constantly with my clients: What's the real difference between task management and project management? And more importantly, which ...
The 3 Wisest Investments to Make in Your Creative Business
Welcome back to the PS2Y Creative Business Podcast! I'm your host, Pamela Hilliard Owens, and today, for Season 2, Episode 10, we're diving into a conversation that could genuinely transform how you think about money in your ...
How to Embody Your Brand in Your Creative Business
As you may know, I've woked with independent authors and creative professionals for almost 20 years on their branding and marketing efforts. When most people think of their btand, they think of visuals: the logo, the font, th...
How Creative Professionals Can Maximize Their Success in Q2
Hello, creative professionals! I'm Pamela Hilliard Owens, and today we're diving deep into a topic that could absolutely transform the trajectory of your creative business. We're talking about maximizing your efforts for succ...
How to Use FOMO in Your Marketing
Welcome back to the Pam Speaks 2 You Creative Business Podcast. This is Season 2, Episode 7. I’m your host, Pamela Hilliard Owens, and today we're diving into one of the most powerful—and sometimes controversial—psychological...
PS2Y Creative Business Podcast: Creative Planning
Whether you're a designer, writer, musician, artist, filmmaker, or any other type of creative professional, you know that inspiration doesn't always strike on schedule. But here's the thing—the most successful creatives aren'...
The Benefits of Audio and Visual Learning
If you're a designer, filmmaker, musician, illustrator, or any kind of creative professional, you know that traditional text-based learning doesn't always cut it. Your brain is wired differently—it thinks in images, colors, m...
Habit Builders for Creatives
Welcome back to another episode of the Pam Speaks 2 You Creative Business Podcast! I'm your host, Pamela Hilliard Owens, and today we're diving into something that every creative person struggles with at some point: building ...
Finding Your Target Market as a Creative Professional
Episode Overview In this episode, host Pamela Hilliard Owens explores why identifying and understanding your target audience is crucial for creative professionals. Rather than trying to serve everyone, this episode provides a...
PS2Y Podcast Your Path to Marketing Mastery
In this episode, we'll explore the four core courses that make up the Pam Speaks 2 You (PS2Y) Branding and Marketing Academy, and I'll show you exactly how they work together to help you build a powerful brand and market your...