Marketing Insights Episodes

Welcome to The Pam Speaks 2 You Weekly Podcast, where we dive deep into the branding and marketing challenges faced by independent authors and creative professionals. In this episode, we're tackling a question we hear all the time: What exactly is the PS2Y Branding and Marketing Academy, and is it the right fit for you? Host Pamela Hilliard Owens, a seasoned educator and entrepreneur with over 35 years of experience, is here to provide a comprehensive, honest look at the Academy. Many talented ...

Welcome back to Pam Speaks 2 You, the podcast for independent authors and creative professionals who are done playing small and ready to build something real. I am your host, Pamela Hilliard Owens, and I am so glad you've decided to listen to Season 2, Episode 13. Now, I have to ask you something: When was the last time someone asked what you charge, and you felt that little flutter of panic? That tiny voice that popped up and whispered, 'Is that too much? Will they think I'm being greedy? Mayb...

Welcome back to the PS2Y Creative Business Podcast! I'm your host, Pamela Hilliard Owens, and today, for Season 2, Episode 10, we're diving into a conversation that could genuinely transform how you think about money in your creative business. As you may know, when we start a creative business, we're usually thinking about making amazing work—the art, the music, the writing, the design. But here's the truth: the businesses that thrive aren't just the most talented ones. They're the ones making ...

Welcome back to the Pam Speaks 2 You Creative Business Podcast. This is Season 2, Episode 7. I’m your host, Pamela Hilliard Owens, and today we're diving into one of the most powerful—and sometimes controversial—psychological triggers in modern marketing: FOMO, or Fear of Missing Out. Let's be honest. We've all felt it. That little pinch of anxiety when we see a notification that something exclusive is happening, and we might not be included. That urgency to act now or risk losing an opportunit...

Episode Overview In this episode, host Pamela Hilliard Owens explores why identifying and understanding your target audience is crucial for creative professionals. Rather than trying to serve everyone, this episode provides a practical framework for finding, understanding, and connecting with the exact people who need what you offer. Key Topics Why Target Audience Matters (2:30) Narrowing your focus doesn't limit your business—it expands it Specificity increases marketing effectiveness, prici...

In this episode, we'll explore the four core courses that make up the Pam Speaks 2 You (PS2Y) Branding and Marketing Academy, and I'll show you exactly how they work together to help you build a powerful brand and market your work with confidence. Review and invest in the courses and books of your choice at the Pam Speaks 2 You website.