Price Like You Mean It: The Psychology of Pricing Your Creative Work

Welcome back to Pam Speaks 2 You, the podcast for independent authors and creative professionals who are done playing small and ready to build something real. I am your host, Pamela Hilliard Owens, and I am so glad you've decided to listen to Season 2, Episode 13.

Now, I have to ask you something: When was the last time someone asked what you charge, and you felt that little flutter of panic? That tiny voice that popped up and whispered, 'Is that too much? Will they think I'm being greedy? Maybe I should just lower it a little...'

If that sounded familiar, you are in exactly the right place today, because we are talking about pricing. Specifically, we are talking about the psychology behind why so many of us — writers, artists, coaches, creatives of every kind — consistently charge less than we should. And more importantly, we're going to talk about what to do about it.

Here's what I want you to take away from this episode. One: you will understand the real reason you underprice — and spoiler, it has almost nothing to do with your actual market. Two: you'll understand how your price affects the way buyers perceive your work before they've even read a single page. And three: you'll walk away with specific, practical steps to start pricing with confidence — and a script for how to talk about it without sweating through your shirt.

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